Indie Music video- Texia by Carbon Copy (Blossoms)

Here is my completed Indie Music video:

Digipak final

Album Advert

Here is my final album advert: 

A picture of the front cover is included centrally and takes up most of the advert space as the purpose of my album advert is to sell my artist's album and having it as the key focus of the advert allows the audience to familiarise themselves with how it looks so they recognise it in stores.  This increases the likelihood of the buying the album and the unique abstract image creates an enigma (Barthes) that can only be solved by buying the album and learning/understanding the artist and their music. I also featured a star rating and reviews at the top of my advert to give the album a sense of renown, therefore, people buy the album to see if the album lives up to these reviews.  release date, website to preorder simlicity

Digipak Drafts and Final Draft

1)

  

Here I have 3 drafts of the design for my digipak:

Front 

                                                 

I knew from designing this wooden background that I wanted to incorporate it in to my digipak. I admire the rawness of this material as it is simple, yet it shows one my artist's core values of helping the environment as the wooden planks dennote deforestation aswell as denottoing the beauty of nature. I still felt like an element was missing from this draft.

Back
                                                   

Considering that the environment is a key concern of my artist, I felt that I should include an element of the city to connote industrialization. However, I felt that this was mismatched with the natural cover, therefore, I decided to incorporate the aspects of the city on the inside of the digipak and have nature on the outside to entice environmentalists as they are included in my target audience.

Inner-layer 1 (left)
                                                     


Despite having a natural theme on the front and back of my digipak, I wanted to include it on one of the inner layers to contrast with another innerlayer of the city, hence connoting the historical growth of the city and the destruction of nature.


Inner-layer 2 (right/disk)

                                                      

I admired this design a lot, but I felt that it wasn't expressing my artist's message of environmentalism. Instead, it appears to glamour city life instead of expressing the dangers of pollution, deforestation (etc).


2)



Front
                                                                 

I realised that many Indie digipaks consist of an abstract image, such as Milo Greene's Milo Greene has a face that looks like it has been dissected and sewn back together. I went with a similar idea to add to my wooden background, but I thought it wasn't original enough and appeared too random and over complicated for the simple pro-environmental message I want to convey.

Back

                                                               

Lots of other digipaks I have analysed follow a natural theme e.g. Coldplay's Parachutes features a globe and Milo Greene's Milo Greene includes a lot of greenery. Using my research, I developed this idea of a tunnel to connote a journey from dark to light, which would highlight the path humanity should take to resolve its current global issues. I decided that this wan't effective enough to express this message and just looked like a pretty picture with no meaning that would not make my audience consider its meaning.

Inner-layer 1 (left)
                                                           

I thought of this idea of one of my duo members (either my singer or guitarist) lying face down with numerous objects surrounding them,for instance, a guitar, cigarettes, a flower pot and a bottle and using a blue filter over this. I thought the blue filter would connote the sadness of all these issues in the world and help to create sympathy from the audience in order for people to empathize with our dying world. I believed that this idea was effective in creating empathy but it seemed to lack direction as to what the empathy was for as the random objects distracted from the core issue of the environment.

Inner-layer 2 (right/disk)
                                                         

Again, I created an abstract idea, but I felt that this similarly fails to get my message of helping each other and the environment. I think that the universal focus of this design deviates from my main focus of protecting the environment and it instead seems to go in to a more abstract genre.

3)


Front
                                                         

This front cover seemed to effectively portray the corruption of humans from the black and white filter on the girl and the use of vibrant green leaves to connote the optimism that growing trees and looking after nature generally can give us for protecting the earth. I think that it works well with the planks of wood in the background as they dennote prison bars, connoting the lack of freedom we are giving wildlife by destroying their natural habitats from deforestation.

Back
                                                               

Continuing the wooden design  on to the back of the digipak is quite effective as it makes the digipak denote a piece of wood, connoting responsibility as it makes nature seem quite scarce and having what appears to be a piece of a tree in your hand also connotes guilt that humans have about ruining the environment. I think this is effective as it will engage environmentalists and raises awareness of global issues that the artist cares about.

Inner-layer 1 (left)
                                                               

I really admire this concept as the use of a single monochrome style filter effectively signifies the issue of destroying the environment and it connotes the pessimism and chaos that will happen if  we continue building over trees as shown in the picture.

Inner-layer 2 (right/disk)

   

The contrast of this fresh and natural inner layer compared to the artificial and depressing previous inner layer strongly connotes my main theme of renewal throughout both digital and print work.  The effect of duplicating one single picture is that it denotes a reflection of the world in a mirror, specifically, the darker copy signifying a pessimistic dimension to create fear for the audience of what the world might look like in the future if we don't look after it. To differ, the natural picture is shown after the darker version to connote realism as it takes the audience back to the present day to signify that we can act now and prevent this from happening.

Final Draft
 Here is my final draft idea, inspired by my previous drafts:

Instead of creating a new character as a symbol of the innocence of nature, I decided to use my duo as characters but only included silhouettes of them as I wanted the album to focus on their music to support the band's humble image and the quirkiness of the Indie genre (hence the geometric background connoting the depth and contrasting themes of Indie music.
                                       
                                                

I decided to use the Inner layer design from draft free as I felt it best suited the direction of the artist's music as they would rather stay with a small, Independent record label to express their environmentalist values through their music and their strife for social change. The black and white reflection of the colourful cityscape hints the consequences of industrialism and effectively communicates the artist's message of people coming together in harmony to look after the world. I decided to add lyrics of to these pictures such as "we're running out of time" on the dark filtered image and "I know we'll do good together" on the coloured image to further this idea of the contrasting binary opposites (Strauss) of the past and future, symbolising the dire need for change in humanity's neglect of the world.

                         

The back of my digipak includes my original idea of having a wooden background, but I have used a black and white filter as it links all the separate components of my campaign like the monochrome colour change filters in my music video to enable that the audience understand the core themes of hope and pessimism in the narrative of my music video. I have also used conventional features of Indie digipaks like a bar code and the label my artist are assigned to as fans of other artists under the same label may be attracted to my artist's work. Song titles are shown at the back of the album so that fans of certain singles can recognise them, hence buying the album to listen to them. I used a dark grey fading to light grey effect on the typography of the song titles as this again represents the contrasting themes used throughout my campaign that are essential to the message of triumphing though hard times and making positive change my band are determined to express.

                                                

Shooting Schedule

Shooting schedule

Date	Scenes filming	Settings	Who do you need?	What equipment do you need?
27/10/16	1, 2, 3, 4, 5, 6, 7 (All narrative sections)	-Café -Street -Shelter -Idyllic setting	-Male love interest: Harry Burgess -Female love interest: Sam Timmins -Gang member: Ben Brenchley -Extra: Ben Brenchley	-Camera -Tripod -SD card -Makeup: powder and fake blood -Facial wipes
09/11/16	2, 4, 5, 6, 7(Performance parts)	-Enclosed space	-Singer: Ibi -Guitarist: Liam	-Charity bands -Camera -SD card -Tripod

Locations

Cafe

Shelter

An idyllic setting (Forest)

Enclosed space for band to perform in

Path

Storyboard draft and Amended Storyboard

1) Storyboard draft (read downwards from top to bottom)

Here is a draft of a storyboard for my Indie Music video:


2) Amended Storyboard  (If there's any text cut off, hover cursor over the text and click to read)

Here is the final version of my storyboard for my Indie Music video, including Camera shots, Camera movement and Editing:

Shotlist

Shot number	Scene number	Location	Shot type	Movement type	Description of action	Characters
1	1	cafe	Long shot	Zoom in	Long shot of cafe	none
2	1	cafe	Medium close up	none	Medium close up of guy sat in cafe with an anxious facial expression	guy
3	1	cafe	Close up	none	close-up of a clock	none
4	1	cafe	Close up	none	close up of the same guy with a sad facial expression.	guy
5	1	cafe	Two person shot	none	Two person shot of a girl talking to someone	Girl and extra
6	1	cafe	medium long shot	handheld	Girl walks past guy	Girl and guy
7	1	cafe	Long shot	tracking	Long shot of girl walking out of cafe	girl
8	2	Enclosed space	Long shot	none	Long shot of artists starting to play instruments in enclosed space	Duo members
9	2	street	Two person shot	handheld	Two person shot of guy and girl walking and arguing outside	Guy and girl
10	2	Enclosed space	Medium close up	none	Medium close up of guitarist and close up of singer.	Duo members
11	2	street	Over shoulder shot	none	Over shoulder shot of girl walking away on her own, zoom out camera movement	girl
12	2	street	Long shot	Zoom out	Long shot of guy standing alone	guy
13	2	Enclosed space	Extreme close up	none	Extreme close up of guitar	none
14	3	Street (other part)	Medium long shot	tracking	Gang walking	gang
15	3	Street	Long shot	Pan to right	Pan of gang walking towards guy, long shot	gang
16	3	street	Medium close up	handheld	Medium close up of guy worried.	guy
17	3	street	Close up	handheld	Close up of gang confident	gang
18	3	street	Close up	Zoom in	Close up of guy scared	guy
19	4	Enclosed space	Medium close up	none	Medium close up of duo performing	Duo members
19	4	street	Close up	handheld	Close up of fist scrunching	Gang member 1
20	4	street	High angle shot	none	High angle shot of guy’s face.	Gang and guy
21	4	street	Low angle shot	handheld	Low angle shot of another hand gestured punching	Gang member 2
22	4	street	Extreme close up	Pan downwards	Extreme close up of bruise	guy
23	5	Enclosed space	Medium long shot	none	Medium long shot of guitarist	guitarist
24	5	street	Medium long shot	tracking	Girl walks out of building	girl
25	5	street	Long shot	Pan to right	pans to long shot guy being beaten up	Guy and gang
26	5	street	Close up	none	Close up of girl shocked	girl
27	5	street	Medium long shot	tracking	Tracking of girl running to guy	Girl, guy and gang
28	5	street	Close up	none	Close up of gang's feet running away.	gang
29	5	street	High angle shot	Handheld	High angle shot of guy being pulled up	Guy and girl
30	5	street	Two person shot	tracking	Two person shot of guy and girl running away, tracking	Guy and girl
31	6	Enclose space	Medium close up	none	Duo performing	duo
32	6	Outside of shelter	Long shot	none	Long shot of shelter	none
33	6	shelter	Two person shot of guy and girl	handheld	Two person shot of guy and girl entering and sitting down, handheld	Guy and girl
34	6	shelter	Close up	none	Close up of singer "I'm fooled by her lipstick stain".	singer
35	6	shelter	Extreme close up	none	girl's lips	Girl
36	6	shelter	Extreme close up	Pan to the left	Guy’s black eye	Guy
37	6	shelter	Extreme close up	Pan to the right	Girl’s eye	girl
38	6	shelter	Close up	handheld	Guy’s hands open	Guy
39	6	shelter	Close up	Pan downwards	Girl’s hand on guy’s face	girl
40	6	Enclose space	Medium close up	none	Medium close up of duo playing instruments	duo
41	7	Outside of shelter	Long shot	handheld	Long shot of characters leaving shelter, handheld	Guy and girl
42	7	Idyllic setting	Long shot	none	Long shot of idyllic setting	none
43	7	Idyllic setting	Medium long shot	handheld	Medium long shot of boy and girl playing	Boy and girl
44	7	Idyllic setting	Close up	handheld	close up of girl laughing.	girl
45	7	Idyllic setting	Close up	handheld	close up of guy laughing.	guy
46	7	Enclosed space	Medium long shot	none	Medium long shot of performers finishing.	duo
47	7	Idyllic setting	Close up	none	Close up of couple holding hands	Guy and girl
48	7	Idyllic setting	Long shot	Tilt upwards	Camera tilts upwards to the sky	none